Madrid and Barcelona, Spain’s two largest cities, have launched promotion campaigns to lure back international tourists now that the health restrictions in the country are being relaxed.

   “If life were a city, it’d be Madrid” and “Barcelona like never before” are the slogans of the two campaigns aimed at reactivating tourism after over a year of mobility restrictions due to the COVID-19 pandemic.

   The campaigns come with lively promotional videos running in Spanish and English that highlight some of the unique attractions of each city. The Barcelona video is a montage showing visitors enjoying different aspects of the city, while the Madrid video proposes ten activities there.